The DubLi business model uses a multi-level marketing structure to expand it’s network of customers, merchants, partners and business associates. In many cases, multi-level marketing is also abbreviated as MLM or also known as network marketing. This concept is misunderstood on many levels and confused with illegal marketing schemes such as Ponzi or Pyramid Schemes in which many people have lost billions of dollars investing in over the past decades. On the contrary, network marketing or multi-level marketing is completely legal in the U.S. in addition to 100 other countries that view it as another form of marketing a business. Essentially, DubLi’s business marketing strategy is based on networking and multi-level marketing, which is a very clever approach to any online business in today’s globalized world. Coupled with social media, multi-level marketing and network marketing can achieve outstanding numbers in a short period of time, as seen in the launches of the DubLi Network over the course of the past 7 years.

So How Does Multi-Level or Network Marketing Work?
In simple terms, network marketing is just another form of structured marketing strategies that a business depends on in order to increase customer bases, increase revenue and to spread the word. Many start-up businesses require network marketing or multi-level marketing in order to gain market share, and it has been used by many established and well respected global companies. The structure of network marketing or MLM works be creating an advertising and marketing sales force by enticing them with great commissions. The sales force or ‘network’ provides multi-level marketing and promotes the company products to direct consumers and customers in addition to other individuals or businesses that are interested in becoming part of the network marketing team. In many forms of multi-level marketing, the sales force at the top will receive compensation and commission from both customers directly in addition to other members of the sales force and their customers if they were referred by you. Many network marketing strategies and multi-level marketing methods use word of mouth, social media and online advertising to attract its loyal customer base. Usually the original sales force for network marketing companies include independent entrepreneurs, unsalaried sales people and other distributors who represent the top level company and its products. Through the downline organization, these distributors of network marketing and MLMs will receive commission, sometimes even 5 connections down stream from their position in the company. This is very similar to a traditional franchise model, where individuals who want to own and operate their own company can set up their own multi-level marketing or network marketing company using resources from the parent company.

Is Network Marketing Legal?
Unfortunately network marketing gets a bad rap in many cases simply because they are misunderstood. Many people think that pyramid schemes or Ponzi schemes are essentially the same as MLMs or network marketing, but they are not. Pyramid schemes are illegal and there are strict stipulations and laws surrounding this. Network Marketing and multi-level marketing schemes are legitimate throughout Europe and North America. Typically there are four types of compensation in a network marketing strategy. There are binary plans, matrix plans, stairstep breakaway plans and unilevel network marketing compensation plans. We won’t get into details regarding the differences in these compensation plans, but you can read more about them in our other sections and articles.

How is the DubLi Network a Multi-Level Marketing Strategy?
Although transparent to the customer user interface, but available as a quick read on the DubLi Network web site, the advertising and promotion strategy for this growing company is based on a simple multi-level marketing strategy or MLM. The entire shopping experience requires DubLi Credits that cost a customer money. A customer can only shop or bid in the auction using credits. This is where the DubLi Network marketing strategy comes into play. For a minimal yearly fee, an individual, entrepreneur or business can sign up as a DubLi Network Business Associate. Then, they purchase DubLi Credits in bulk packages (with discounts) and then they resell these credits to their existing and new customer base that they promote to. The customer purchases these credits at regular costs, thereby giving the DubLi Network Business Associate the difference which represents their commission. As a multi-level marketing strategy, the DubLi Network marketing system goes further. As a Business Associate, you can also promote and refer other individuals or businesses to join as DubLi Business Associates, thereby joining the DubLi Network as a promoter and distributor of credits. The original Business Associate will earn commissions from selling credits to their own customers in addition to the referred Business Associates customers. It keeps going for 5 connections down stream. This is how a simply, legal network marketing strategy works.

Is the DubLi Network Partner Program a Network Marketing Strategy?
Yes! The other DubLi network marketing program made available to you at a small yearly fee is the DubLi Partner Program. This is setup for people and businesses who already have a large opt-in email database or customer base. A multi-level marketing DubLi Partner essentially creates their own website to sell credits in addition to products. The commission earned goes directly to the partner themselves. However, this network marketing strategy only includes one connection down stream, so only direct customers that you promote to and refer will be included in your commissions.

With much misinformation and misinterpretation, it is important that all customers, network marketing business associates and partners understand the business model and multi-level marketing strategy that DubLi.com has setup. This legal form of marketing will surely catch fire and exponentially increase the customer base for this shopping portal. Most importantly, everyone needs to know that the multi-level and network marketing DubLi Network is solid, legal and exciting to watch.